Arm & Hammer Charcoal White Baking Soda Toothpaste gently removes impurities from the tooth’s enamel surface that can cause daily stains, removing 100% more surface stains*. While the Active Calcium™ works to rebuild and restore enamel surface giving you twice the enamel strength compared to your regular toothpaste**. Specially formulated with Baking Soda, nature’s clinically proven cleaner manufactured from Trona. A naturally occurring mineral formed from evaporated natural saltwater lakes in Green River, Wyoming, USA since 1867. Baking soda toothpaste for the exceptional deep clean * With twice daily brushing **than a regular toothpaste when used as directed.
Restore Gloss - Enamel Crevices Are Effectively Filled In And Gloss Restored
Removes More Plaque - Around The Gum Line Compared To Regular Toothpaste
Twice The Enamel Strengthening Compared To A Regular Toothpaste**
Lasting Freshness - Neutralises Unpleasant Smelling Odours
For Clinically Proven Whiter Smile In 3 Days, With Regular Use*